My latest crusade to make the Jackpot Factory Casino group the most approachablae and player friendly casino on the net has got me some interesting reading material.

I emailed a few hundred of our new players asking them what was the single most important issue for them, why they would keep/stop playing with us.

The funny thing is I have been in this industry for nearly 6 years and not much has changed. The overwhelming marjoity of players responded by saying that excellent support service and quick payments were at the top of their list of the most important things in an online casino.

You might say, if I’ve known this all along why don’t we have the best support and fastest payouts?! Sounds simple right? I’ll be commenting on that during my next few posts later this week.