You’ve probably wondered who dreams up all this cool stuff that the online casinos do? Well, most casinos have a marketing department who help identify who their target audience is and what they are looking for. Determining your target will help you determine what type of promotion to run. Do I run a lottery, draw, contest, or giveaway? There are also some legal constraints in certain jurisdictions that require you to phrase a promotion in a certain way.

Along with the marketing team there is generally a creative team. Once the audience is identified, the creative team will think of a way to match that target with something exciting, interesting and fun! They are usually in charge of both the design & content. Basically it’s the entire pack our players see.

I’ll bet you didn’t realize how much work went into an online casino promotion? That’s only half the story… I will share the rest soon!